How not to promote a motor race

The above poster is displayed near the track for the upcoming Indycar race in Toronto. Which driver is in the picture I wondered? Turns out it is a model not driving at all. A great way not to promote the personalities driving in the race - an Andretti or Tracy or Danica Patrick even - why do the Indycar folk stumble from one snafu to the next? Not a mistake NASCAR would make. I'll be out of town but I doubt I could be bothered to attend this once-great series.